How to Win Your Customers Back in 2022

Whether your small business is business-to-business (B2B) or business-to-consumer (B2C), you likely deal with some level of customer churn, especially given the COVID-19 pandemic. Even customers who love your business and your products may have lapsed for a variety of reasons. Whatever their reasons for leaving, it’s still a great idea to try to win them back. Why? Mainly because winning back a lost customer still has a higher success…  Read more

Outsourcing – SOS. I am drowning in an admin nightmare.

Happy New Year. Well, it probably is a Happy New Year to those who are not drowning in admin. Combine that with ATO deadlines and basically my life is hell right now. Absolute hell. Now I know what you are thinking – seriously Stacey, pull yourself together. I mean how much admin can you have? You are a small business, you don’t have an office to look after and it is holidays. Surely you are…  Read more

Outsourcing – Let the self doubt begin (someone tell me I am making the right decision?)

Self confidence concept. Hands cutting the letter t of written word I can’t by sciccors. Office desk. Pink background top view. Once any big decision in business (or life) is actually made, it is almost like we want the little “business fairy” to tap us on the shoulder and say “everything is going to be ok”. Instead what we get is a million little devils reminding us of all the shit…  Read more

Can a Virtual Assistant Help Your Business?

As a small business owner, you likely want to spend as much time as possible on the tasks that generate sales. Unfortunately, there are many other takss that require your time but aren’t necessarily worth your energy.  Maybe a virtual assistant can help. Faced with those tasks, many small business owners either spend their valuable time and energy on actions they hate or put them off until the last minute…  Read more

Bookkeeper of the year: What it feels like to be a finalist.

Every year there are awards for various industries and the Accounting and Finance industry is no different. So why do I enter awards? Is it worth my time, effort and money (and yes, some of them are certainly not free). And what do I, or my business, actually get out of it? “These are question I get asked each year, and for the life of me I used to think…  Read more

Why a resume is not all that it is cracked up to be

Resumes. The old school way to judge someone based on what is written on a piece of paper. And you decide based on that information if you think they should work with you. Works every time right? WRONG. Well that is not how I hire staff. Not now, not ever. A resume doesn’t tell me your attitude – and your attitude will give me a far greater insight into you than any piece of…  Read more

Virtual teams: how to successfully work with people you have never met

Teamwork is something that a business needs to succeed. So how is it possible to build a growing brand and business with a virtual team? How do you flip the traditional business model into a virtual business model without losing the relationships? Well – I am so glad you asked. OK – so you didn’t exactly ask – but I bet you are wondering how the heck I have built…  Read more

You have a 20cm blood clot – (lessons from a horrible boss)

Coming up to 8 years ago I was faced with a health scare – 6 weeks pregnant (first time mum – I should have been so excited), I had developed a 20 cm blood clot in my lower leg, I was in agony, I had a job I loved – and I was told I was unable to reduce my hours to part time, as my condition didn’t warrant it.…  Read more

Why I am going on a blind date…with my employee

OK. Now before you get all grossed out and start gagging at the thought of a boss dating her employee, let me put this in context. I have an employee, I love her, she is amazing, she has worked with me for 3 months, I have never met her and I am taking her to lunch tomorrow and meeting her for the first time. It is like getting ready for…  Read more

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