Can accountants and bookkeepers use Facebook to grow their business? You bet they can. You see – do you know where your clients, and more importantly your future clients, hang out? Social media. Facebook has on average 1.33 billion active users a day. 1.33 billion. Now sure that is a world wide number, so the stats in Australia will be less, but that is still a whole lot of people… Read more
Many complex moving parts are involved in operating a profitable business, but at its core, business success hinges on just one thing: customer relationships. So do you use a CRM (Customer Relationship Management) tool? A CRM solution helps your business nurture and improve customer relationships by maintaining centralised data on all your leads and existing clients. With access to a history of customer transactions and communications, your team can make… Read more
Ideally, you and your accountant are more than just “adviser” and “client”. With your combined skills, expertise, and shared mission to support a thriving business, you should be more like business partners. The key to achieving success in any partnership is, of course, knowledge and expertise, but more important than that is strong communication. If you can’t ask your accountant the questions you need answers to, are they really going… Read more
These days, there’s an increasing focus on reducing our environmental impact. Many businesses offer recycling programs and even have composting, while some companies encourage car pooling, offer parking spaces for hybrid vehicles, or move their operations into environmentally friendly buildings. There are many things you can do as a business owner to make your business more environmentally friendly, but it’s important to take steps that represent permanent change rather than… Read more
Do you know how many times we hear/see this question? Oh at least 3 times a week. We get it, you need to be getting value from your accountant/bookkeeper. And what your accountant or bookkeeper charges you needs to be reasonable. However, what are you factoring in when you get your answers to that question? Skill? Service level? How many people touch your data file? The scope of work included… Read more
Small business owners know that to find a loyal customer base, they have to stand out from their competitors. One of the best, and easiest, ways to do that is to have outstanding customer service. How you treat your customers reflects your entire business. People think positively on companies that treat their customers and clients well. Unfortunately, many business owners focus their attention on their products and services, with customer… Read more
So Xerocon 2019 is just around the corner. Two days in Brisbane for the conference and a cheeky extra day at the end (to work of course). Well it is going to be 27 degrees all week so why wouldn’t I take time to enjoy the sun?. But what are my “must have” items to pack for a two day conference? I travel to about 3-4 conferences every single year,… Read more
Your resume is one of the most important documents you will ever create when job hunting, but a single mistake could send all that hard work straight to the recycle bin. Often, there are mistakes made before I even open the resume. Usually when applying for a job, you are up against a myriad of peope. Various skill sets, experience and some more willing than others to want the job. … Read more
I am going to be the first to admit, as a small business owner and working parent, it is bloody hard to get the work life balance right. At times I think it is as elusive as the magical unicorn. We all know it is important to run your business effectively and still have a life outside the office, but how? How do you manage it all so that you… Read more
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” — John Crosby The opportunity to learn from a business mentor “can” do more for a small business owner than any course, educational program, or degree. Being a mentee means you get the benefit of first-hand experience, without having to make all the mistakes yourself. There are, in fact, a host of reasons why… Read more
A Canadian bank recently surveyed over 500 small business owners about what they love and hate most about owning their own business. Unsurprisingly, flexibility and feeling in control ranked first in the “love” category. Meanwhile, almost 60% said bookkeeping was hands-down their most hated task. Most business owners understand that effective financial management is key to their success. But lack of knowledge, frustration, and even avoidance can add up to… Read more
When you own a business, any time you speak in public you are representing your business, your brand and your values. That’s a lot of pressure, especially when you consider that most people are already nervous about speaking in front of people. There’s no magic cure for fear of public speaking (and secretly we love it – we could talk numbers all day long), but do I still get nervous… Read more
Whether you are a service based business or a product based business, word of mouth is vital for organic growth. And word of mouth (if done right) can be a great strategy to grow your business. If you have any doubt that word of mouth referrals are important, consider these statistics: According to Neilson, 92% of shoppers trust recommendations from friends and family more than traditional advertising 20% to 50%… Read more
Ask anyone who has been self-employed if they have ever had a “less than ideal client”. The answer will be a big fat yes, I guarantee it. So how can you sack a client politely? Is it possible to do it with grace and dignity? Now don’t get me wrong, by and large, the vast majority of clients you get are great. They value your work, they understand your skill… Read more
Do you have under 19 employees? Then you need to be ready for Single Touch Payroll when it comes into play from 1 July 2019. Single touch what I hear you ask!! By now you may have heard the buzz around Single Touch Payroll. It’s a pretty big deal for any business that has employees. So…what do you need to know and how does it affect you? Keep reading to… Read more
Most small businesses experience cash flow problems from time to time and urgently need working capital. Many business owners immediately think of the bank or loans when they’re short of money. But there are other resources you can tap before you ask for that expensive overdraft or overdraft extension. The money you need might already be there—locked up in inventory, assets or your debtors’ book. You can often free up… Read more
Outsourcing work offshore has been happening in the finance industry for over 10 years (if not longer). When I started my business it was not on my radar, I mean when I started my business I didn’t even have any clients. So I didn’t exactly have anything that needed to be outsourced. I had all the time in the world. However, over the past 5 and a half years business has continued… Read more
20 years ago IT servers were a case of the bigger the better. These days it is all about getting your business in the cloud. Check out the top 8 advantages for small businesses switching to cloud computing. Cloud computing is fast becoming the norm because storing information and using software hosted on the Internet has many advantages. 1. Save money (hell yeah!) Traditionally, a small business spends money licensing… Read more
While most small businesses spend a great deal of time and effort in finding the right employees, they often fail to capitalise on their newly hired talent by ignoring (or not having) an onboarding process. From long waits for workspace, equipment not being ready, non existent training to an overly negative recitation of ‘don’t do these things or you will be fired,’ employers consistently miss the opportunity to inspire… Read more
Getting through a 1km swim is quite relaxing for me. I am not a natural swimmer, I am not an athlete, I don’t look great in lycra (understatement), I am not fast – but the processes I apply to swimming 20 laps of the local pool can also be used to help you achieve your business goals too. “Tell me more, tell me more, was it love at first sight?”… Read more