Making a few good local business connections can go a long way helping your business grow. Networking can spark mutually beneficial partnerships, lead to new opportunities, and attract more customers through word of mouth. In the age of social media, small business owners may think networking isn’t as valuable as it used to be. On the contrary, it’s just as important for people to get to know your face out… Read more
Businesses of all sizes are under constant threat from cyber criminals and malicious software, with even some of the world’s largest and apparently impenetrable organizations making headlines in recent years after falling victims to cyberattacks. Although the risk is generally lower for smaller companies, since they don’t tend to be primary targets for hackers, it is still essential to take every precaution to make sure that you, your employees… Read more
It’s natural for small business owners to think that they won’t be victims of cyber attacks. Most of the news surrounding hacking and data breaches involves large corporations, but that is because that’s where a high number of victims are affected. Hackers may find they have an easier time going after small businesses and start-ups that aren’t prepared for a Cyber security breach. So while they might get less information… Read more
As a small business owner, you’re likely always looking for ways to achieve more. Maybe you made a New Year’s resolution about it. You might have resolved to make more money, find more clients, or grow your business. It’s fantastic to have an idea of what you want to do, but how will you know whether or not you’re successful? That’s where SMART goals come in. SMART goals help… Read more
When you run a small business, you’re involved in your company’s sales, accounting, marketing, and human resources, among other things. Being responsible for human resources isn’t just about hiring and firing people, although those are large parts of the role. It’s also about managing the people who work for you while they work for you. Conducting regular employee performance reviews is part of managing your workers. While performance reviews may seem… Read more
Ideally, you and your accountant are more than just “adviser” and “client”. With your combined skills, expertise, and shared mission to support a thriving business, you should be more like business partners. The key to achieving success in any partnership is, of course, knowledge and expertise, but more important than that is strong communication. If you can’t ask your accountant the questions you need answers to, are they really going… Read more
These days, there’s an increasing focus on reducing our environmental impact. Many businesses offer recycling programs and even have composting, while some companies encourage car pooling, offer parking spaces for hybrid vehicles, or move their operations into environmentally friendly buildings. There are many things you can do as a business owner to make your business more environmentally friendly, but it’s important to take steps that represent permanent change rather than… Read more
So Xerocon 2019 is just around the corner. Two days in Brisbane for the conference and a cheeky extra day at the end (to work of course). Well it is going to be 27 degrees all week so why wouldn’t I take time to enjoy the sun?. But what are my “must have” items to pack for a two day conference? I travel to about 3-4 conferences every single year,… Read more
Your resume is one of the most important documents you will ever create when job hunting, but a single mistake could send all that hard work straight to the recycle bin. Often, there are mistakes made before I even open the resume. Usually when applying for a job, you are up against a myriad of peope. Various skill sets, experience and some more willing than others to want the job. … Read more
I am going to be the first to admit, as a small business owner and working parent, it is bloody hard to get the work life balance right. At times I think it is as elusive as the magical unicorn. We all know it is important to run your business effectively and still have a life outside the office, but how? How do you manage it all so that you… Read more
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” — John Crosby The opportunity to learn from a business mentor “can” do more for a small business owner than any course, educational program, or degree. Being a mentee means you get the benefit of first-hand experience, without having to make all the mistakes yourself. There are, in fact, a host of reasons why… Read more
When you own a business, any time you speak in public you are representing your business, your brand and your values. That’s a lot of pressure, especially when you consider that most people are already nervous about speaking in front of people. There’s no magic cure for fear of public speaking (and secretly we love it – we could talk numbers all day long), but do I still get nervous… Read more
There are all kinds of groups dedicated to networking. Some are highly structured with performance requirements with exclusive membership. Others are free form, come as you please and no charge. Networking can be a total mixed bag. Not every group is right for every kind of business, and trust me, I have tried so bloody many. You will find that some groups may simply not have connections in the market… Read more
Attending a work related conference takes a lot of considerations. It is not just the cost of the event itself, but also the time away from your business, the work you need to do afterward to play catch up, the time away from family, having someone change their schedule to look after the kids/pets and the most important thing for me – will it even be worth all the hassle… Read more
Networking – just the word itself can create fear and dread in so many people. You are required to stand around and talk about yourself, you have to talk to complete strangers, there is generally no where to hide and half the time you just never meet anyone worthwhile. “Networking can be a total waste of time. But your attitude towards networking will either hold you back, or provide you… Read more
Every year there are awards for various industries and the Accounting and Finance industry is no different. So why do I enter awards? Is it worth my time, effort and money (and yes, some of them are certainly not free). And what do I, or my business, actually get out of it? “These are question I get asked each year, and for the life of me I used to think… Read more
In this day and age customer loyalty can make or break a business. Service based or product based, if you don’t build genuine relationships with your customers, they will just go elsewhere. You need to pay attention to your customers smallest desires and you will have them for life. The rise of social media can make it feel like we have relationships with our customers or clients, but we all… Read more
Sounds like it doesn’t make sense right? I mean you have spent ages thinking about your ideal client, who you want to work with, what kind of person they are, what they look like, how they think, where they hang out. So how can focusing on that ideal client cripple your business? Surely it should grow your business? Well here’s the thing. Your ideal clients should have the same attitudes… Read more
Advertising is an essential component of success for any business. Proper advertising ensures more sales, but if you choose the wrong options, it can be a very expensive outlay for no return at all. “Most small businesses just think “too bloody expensive” when they think of advertising, so it is time to look outside the box and find the right kind of advertising for your business.” Let’s look at five… Read more
In 6 days time I am flying to Fiji to attend a business retreat with Nurture Change. I am not travelling with hubby or friends. I know nobody going. Zilcho. I am technically an introvert (although most people think I am an extrovert). How the heck am I going to survive? “No you can’t come in my suitcase. No you can’t come and carry my bags. No you can’t go… Read more