When was the last time you really listened to your clients, your customers, your suppliers, your contractors, your employees – and actually gave them what they really wanted? Now of course everything within reason – I mean I would like a million dollars, a holiday to the Bahamas and also a house that cleans itself. “But every day, it is often the simple things people do that wins my loyalty… Read more
I would love someone to help my business. MUST HAVE skills, experience, qualifications, knowledge, be a self starter and be able to work without supervision. MUST ALSO be prepared to work for under minimum wage. “God, oh please sign me up. I just can’t wait to work as your slave.” Seriously – how can that even be an ad for a job? How can a business woman advertise for someone… Read more
Why would an accountant start a milestone card business? Because I feel like a failure. I see things on social media and I feel like the most imperfect person, and it stresses me out. When I see those “perfect mums” who are running a business, have the perfect home life, make perfect dinners, get enough sleep, have a social life, have time to work out and still build a successful… Read more
Kind of pisses me off that I have to write this post….but I just can’t let it slide. I know I should be doing other things (like BAS lodgements or finalising my new business), but instead I sit here writing ranty blog posts because you choose to use my services, then sell the information I taught you, and pass my information off as your own to your business coaching clients.… Read more
I know, all the digital marketers, google analytics lovers and SEO guru’s are going to hate me. However my thoughts on blogging is the blog and the information shared needs to be useful, meaningful, relatable and not just the word accountant written 527 different ways just to cover yourself in SEO glory. “Timing is not everything when it comes to blog posts.” Sure, I think SEO (Search Engine Optimisation) is… Read more
So you run an amazing business, you are growing your brand, you are starting to get amazing customers, you have loyal staff, you are known in your industry, things are bloody fantastic – and then you go and ruin it by posting a dubious question on social media. What the heck am I talking about? How can a flippant question or comment, posted innocently in a Facebook group possibly damage… Read more
My business is 4 years old (nearly – but I am an accountant so I round up!). I am about to release into the world my third website in 4 years. Am I crazy, or have the updates been necessary? Is a website still relevant in this digital age? Well let me give you my perspective on whether an accounting or bookkeeping business NEEDS a website. Last year, I attended… Read more
I don’t consider sales to be a dirty word, however I value relationships, honesty and trust and expect that in return when it comes to selling. Seriously, I know you run a business – but that does not mean you need to push your sales on me or cold call me unexpectedly. Especially if you don’t know me, especially if you don’t bother researching me (gosh, at least get my… Read more
Now this may sound contradictory because surely if you provide great customer service you must be kicking goals in business right? Well I don’t think so. I don’t think you should be focusing on customer service, I think you should be focusing on having happy customers. “Yes, there is a difference. You can provide great customer service but still have unhappy customers.” So how does this possibly make sense, as… Read more
Why do I ask? Is my business in trouble? Hell no. But today I went to a Business Chicks breakfast where I heard from America’s original #girlboss Sofia Amoruso. She started the Nasty Gal empire along with a bit of a Girl Boss revolution in America. She has a podcast, fashion empire, books, soon to be released series on Net Flix – amongst other things. Well that was until a… Read more
I am not a travel operator. I am not a travel guide. I don’t even travel that often. But seriously, how hard it is to show some common sense and respect when travelling? Clearly much harder than I thought. So the past month has seen me “get around a bit” as I sleep my way around Queensland attending accounting/bookkeeping software conferences. Next up is MYOB Partner Connect conference starting tomorrow… Read more
Why do I invest so much in training, education & development? This month alone I have two conferences which are interstate that I will be attending. And when I say I am going to the Gold Coast to attend the MYOB Partner Conference, people say to me, “Oh, you are just going for a holiday!” And I know they are only saying that in jest (well I think they are),… Read more
Not all accountants are the same. We don’t all want to do the same things, we are not all extroverts (surprise surprise), and we don’t all love big accounting conferences and sitting down with people that we don’t know (even if they are in the same industry). Some of us even have a life outside the accounting space, and love, (dare I say it), AFL. So, yes, while I am going… Read more
Social Media – it slowly starts to consume your life (if you let it). But as a professional serviced based Financial Coaching, Accounting & Bookkeeping business, I need to remind myself that I am not “in the business” of social media. “Social media is a tool. A tool I can choose to use, or a tool I can choose to ignore.” I think a lot of business owners (**disclaimer –… Read more
So often we try to please everyone else – but are you making the right strategic decisions for your business? The fact is, as business owners we are busy, often running around like little ants. Wanting to go to every event, every training session, attend every networking night, supporting other people’s business ventures, open days and charity nights….but which ones of those events do you really need to attend. “Have… Read more
The Women’s Network Australia is not only a fabulous networking organisation, but it also focuses on sharing information and ideas to help each other grow.